When designing newsletters, my absolute favorite font has to be Open Sans. Seriously, it's like the Swiss Army knife of fonts—super versatile and easy on the eyes.
First off, readability is key. Open Sans has this clean and friendly vibe that makes it super easy to read, whether you're checking your email on a phone or a desktop. The letter-spacing is just right, so you won't feel like you're squinting at the screen trying to figure out what I'm saying. That's a big win for keeping your readers engaged!
I also love how versatile it is. You can use Open Sans for everything from headings to body text without it feeling out of place. For instance, I often pair it with a bolder font like Oswald for headings. The contrast looks sharp and really grabs attention, making my newsletters pop!
You can see Open Sans in action with brands like Mailchimp and Buffer. They use it beautifully to create a modern look while keeping everything clear and readable. It's inspiring to see how effective a good font choice can be in grabbing attention and conveying information.
If you want to give Open Sans a try in your own newsletters (and I highly recommend you do), you can grab it from Google Fonts here: Open Sans on Google Fonts
Kate Dzhevaga, CMO, Head of Growth, SYMVOLT
For our newsletter design, we use Poppins for all our headers and Helvetica for body text.
We noticed a higher conversion rate for digital products, a lower unsubscription rate, and more ad clicks after we made these changes, which is why it is our favorite font.
This font combo balances style and readability. Poppins, a geometric sans-serif font, highlights key information in headers but doesn’t look as good with body text. Find it here: Poppins on Google Fonts
Helvetica, used for body text, is easy to read and familiar to most readers. Its neutral look keeps the focus on the content, which promotes ad clicks—our main monetization avenue. Find it here: Helvetica
Victor Hsi, Founder & Community Manager, UGC Creator Agency
For designing a newsletter, my favorite font is "Merriweather." It's a clean serif font that strikes a perfect balance between readability and elegance, making it ideal for body text in a newsletter format. It has a classic, timeless feel while still feeling modern and approachable, which is great for engaging readers.
Additionally, it's easy on the eyes for longer reads, and its versatility allows it to work well on both digital and print layouts. You can find it on Google Fonts here: Merriweather on Google Fonts
Matt Gehring, Chief Marketing Officer, Dutch
My favorite font for newsletters is Montserrat. It's clean, modern, and highly readable, making it perfect for digital content where clarity is key. Montserrat has a versatile range of weights, so I can use bold for headers and lighter weights for body text, keeping the design visually balanced and easy to navigate.
Montserrat's simple, rounded design feels approachable yet professional, which resonates well with audiences in newsletters. It's particularly effective for keeping text legible on mobile devices, an essential feature in email marketing. Here's a link to the font on Google Fonts: Montserrat on Google Fonts
My go-to font for newsletters is Roboto. It's clean, modern, and highly legible, even on smaller screens, which is crucial for email readability. Roboto's versatility shines in both headings and body text, giving the newsletter a polished yet approachable feel. It's a perfect balance of professional and friendly, making it ideal for engaging readers without overwhelming them visually.
This simple choice has noticeably boosted our conversions, improving click-through rates by creating a smoother reading experience that doesn't distract from the message. Roboto on Google Fonts
Sonu Bubna, Founder, Backlink Monitor
My favorite font for designing a newsletter is Lora. It strikes the perfect balance between elegance and readability, which is important for keeping readers engaged. I love how versatile it is, working well in both headings and body text.
The serif style gives it a professional-yet-approachable feel, which aligns nicely with my brand as a photographer. Lora on Google Fonts
Dylan McCarthy, Photographer, Forever Captured Photography
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