FCrDNS, or Forward Confirmed Reverse DNS, is a key concept in email deliverability. It stands for the relationship between an IP address and its associated domain name. FCrDNS ensures that both the forward DNS lookup (from domain to IP) and the reverse DNS lookup (from IP to domain) match each other. This "full circle" validation is critical because it verifies the authenticity of the sending server, helping mail servers identify legitimate emails versus potential spam.
Why does FCrDNS matter? Email systems and ISPs use FCrDNS checks as part of their filtering and reputation-building processes. If a server’s reverse DNS does not match its forward DNS, this mismatch can raise flags, causing emails to be flagged as suspicious or rejected altogether. Maintaining correct FCrDNS settings improves the chances of successful email delivery by signaling that the sender is responsible and trustworthy.
For businesses managing their email infrastructure, ensuring that both forward and reverse DNS entries are aligned is a best practice that positively impacts email reputation, reduces bounce rates, and helps avoid the spam folder.
Once you have it set up, it's time to test it with our very own eMail Tester.
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