When looking for free email templates, one of my favorite resources is Really Good Emails. It offers a massive library of real-world email examples across different industries, making it easy to find templates that are both well-designed and effective.
The best part is that the emails showcased are actual campaigns that have been tested in the market, so you get a sense of what works in terms of design, copy, and structure. Another great option is BeeFree, which provides a variety of responsive email templates that can be customized easily. The drag-and-drop editor makes it user-friendly, even for those without coding experience.
I've found it helpful for quickly putting together professional-looking emails without spending hours on design. The key to using free templates effectively is making sure they align with branding, optimizing them for mobile devices, and ensuring they pass spam filters to maximize deliverability and engagement.
Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER
Energy price comparisons involve a lot of back-and-forth emails, so having pre-built templates saves time. Zurb's Ink is a great free resource for mobile-friendly email templates that work well across different devices. Since 60% of our customer interactions happen on mobile, ensuring that emails display properly is non-negotiable.
One major advantage is how these templates keep emails structured and easy to read. A typical customer inquiry requires us to send an energy plan breakdown, a cost comparison, and contract terms. If this information is poorly formatted, people skim over it and miss important details.
Since switching to well-organized templates, response rates on contract signings have gone up by 22%. When people can easily read and understand an offer, they are more likely to act on it.
Benjamin Tom, Digital Marketing Expert and Utility Specialist, Electricity Monster
I check Reddit whenever I need a fresh email template because it's a lively hub filled with real-life stories, suggestions, and quick feedback from people who've actually tested their ideas.
When I stumble on a promising template in a subreddit like r/EmailMarketing or r/Copywriting, I immediately save it and try to adapt it on the spot. If I wait, I risk getting sidetracked by something “more important” at the time, and then I completely forget the original find.
The minute I see something worthwhile, I incorporate it into my own drafts and refine the text so it matches my tone. Reddit's comment sections often introduce clever lines I wouldn't have considered on my own, and the shared experiences there make everything feel genuine.
Mateusz Klus, Marketing Director, Zenior
One of my go-to places to get free email templates is BeeFree.io. I've found it to be incredibly user-friendly, with a drag-and-drop editor that makes customizing templates a breeze. What I love most about it is the wide variety of professionally designed templates that are not only visually appealing but also optimized for different industries and purposes whether it's a promotional email, newsletter, or transactional message.
Another big plus is that the templates are responsive, so they look great on both desktop and mobile devices without requiring extra tweaks. I also appreciate that I can export the designs directly to email marketing platforms like Mailchimp or download the HTML for further customization. It's been a reliable and time-saving tool whenever I need high-quality email designs without starting from scratch.
Inali Patel, Digital Marketing Specialist, Tech NewsCast
I love recommending two email campaign platforms to my clients—both of which offer free templates that provide a fantastic starting point for creating unique, on-brand emails that truly resonate with their audience.
The first is Kit.com (formerly ConvertKit). Kit offers a free plan with customizable "starting points" and "templates" that are simple yet effective. What sets Kit apart is that it goes beyond just email templates. It acts as a full-fledged hub for audience growth, offering tools like forms, landing pages, and more. This makes it a powerful, all-in-one platform for building your brand's visibility.
My second recommendation—and personal favorite—is Flodesk. If you're looking for a simple drag-and-drop email builder with eye-catching, professional templates, Flodesk delivers. They offer a wide variety of free email templates, all designed to make it effortless to create beautiful, customized emails. Plus, their built-in email analytics provide valuable insights into how your audience interacts with each part of your email, allowing you to fine-tune your messaging and connect with your audience on a deeper level.
Both of these platforms align perfectly with my approach to web design—making it easy to create beautiful, strategic, and effective communications that elevate your brand.
Elisabeth Hedge, Website Designer, Elisabeth Hedge
One of my favorite go-to places for free email templates is Canva. It offers a wide variety of professionally designed templates that are easy to customize, even for those without design experience. The drag-and-drop interface makes it simple to add branding elements, tweak layouts, and adjust colors to match any style. Plus, they have templates for different purposes—newsletters, promotions, announcements, and more—so I can always find something that fits my needs.
Aisha Singh, SEO Executive, 99Panditji
Whenever I need free email templates, I always go to MailWizz because it gives full control over customization without the restrictions that many other platforms have. A lot of free template providers limit how much you can edit, which forces you to stick with their predefined layouts. MailWizz, on the other hand, lets you modify everything, from structure to styling, without running into frustrating design roadblocks.
I have used other platforms like Mailchimp and Sendinblue, but their free templates usually come with locked elements or branding that cannot be removed unless you upgrade to a paid plan. MailWizz does not do that. It allows complete flexibility, so I can tweak the design to match my brand while keeping the email lightweight and optimized for deliverability. Some other providers overload templates with unnecessary code, which increases the chances of emails landing in spam. With MailWizz, I can strip out anything that is not needed and make sure the emails stay clean and functional.
Matt Little, Owner & Managing Director, Festoon House
I send a lot of cold emails and follow-ups, so whenever I need free email templates, I go to Klenty. Unlike many other platforms that offer templates filled with outdated phrasing or overly generic messaging, Klenty's templates are designed with real outreach in mind. They make personalization easy without losing effectiveness, which is important when trying to engage prospects naturally. A lot of email libraries focus on structure but miss the mark on tone, making the emails sound too robotic or sales-heavy.
Klenty's templates work because they are optimized for responses, not just for looking polished. Whether it is cold prospecting, follow-ups, or re-engagement emails, the messaging is direct and built for conversions. Other platforms may offer a bigger selection, but many of them require heavy edits to feel authentic. Klenty's templates save time because they are already structured to encourage a conversation, which is why I keep going back to them.
Paul DeMott, Chief Technology Officer, Helium SEO
Unlayer is one of my all-time favorite destinations for free email templates. It offers over 600 free, no-code email templates that can be customized. The templates are also responsive, automatically adjusting to appear presentable regardless of device or mail client. Unlayer's templates are very versatile and cover a range of categories, including personal and business usage.
I liked Unlayer because it was easy to use and flexible. Template modifications are seamless with drag-and-drop ease whether you are experienced in design or not. No heavy coding is required. Unlayer integrates very well with email services, namely Mailchimp and HubSpot, so exporting and using them is a breeze. This balance between customization and integration gives Unlayer everything an average person would want to seek in professional email templates.
Dhari Alabdulhadi, CTO and Founder, Ubuy New Zealand
For me, my go-to place is Stripo. I've tried a few, but Stripo is the one that really works best for me. Feel free to quote me on this.
First off, their free builder is really good. It's all drag and drop, so it's super easy to use, even if you're not a design expert. They have dynamic templates for pretty much every need you can think of, marketing emails, newsletters, transactional emails, all sorts of stuff. And the templates are actually good-looking, not those old-fashioned, ugly free templates you sometimes find.
Everything is easily editable. You can change text, images, colors, layouts, everything. And they let you export the templates in different formats, which is handy because I use different email services. It's also really easy to brand the email templates with your own logos and colors, so they look professional.
One of the things I like is that they save everything on the cloud. So I can work on a template from anywhere, any computer. They've also started integrating AI into it now, which is interesting, though I haven't used that part too much yet. They also have features like a brand kit and image storage, which makes things more organized. And you can even test your email right there before you send it out.
My usual workflow is to edit the template in Stripo until it's exactly how I want it. Then, I download the email template, and after that, I upload it into either my WordPress site or my email service Brevo, as a template there. It just makes the whole email marketing process much faster and easier.
So yeah, Stripo is my go-to. For free templates, it's really hard to beat.
Priyansh Kothari, Founder, Stargazer
Customer communication needs to be fast and efficient, especially when handling hundreds of roofing inquiries each month. GMass for Gmail has been the best free option for email templates, mainly because it lets me personalize mass emails without making them feel robotic. Sending the same message to 100 customers used to be tedious, but now it is done in a few clicks.
One of the biggest benefits is the ability to track open rates and follow-ups. Before using GMass, we had no idea if customers even saw our estimates. Now, if an estimate email goes unopened for three days, an automatic follow-up is sent. This simple tweak increased our conversion rate by 18%, turning more inquiries into booked jobs. Homeowners often forget to check emails, so reminders help keep projects moving.
Nathan Mathews, CEO and Founder, Roofer
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