If GoHighLevel disappeared tomorrow, I'd probably cry into my coffee. Not because of the tool itself — but because of what it has allowed me to build.
As a marketing strategist running both my own business and client campaigns, I've used many platforms over the years. However, GoHighLevel has been the one that has let me bring everything under one roof — CRM, email automation, funnel tracking, SMS, calendar booking, all of it. This means less time spent duct-taping platforms together and more time spent actually building relationships and driving results.
It's not just about the features. It's about the visibility. I can see where a lead came from, what they clicked, which emails they opened, and when they booked a call — all in one place. That level of insight helps me make smarter decisions, faster.
I've used it to map out entire client journeys, from opt-in to onboarding. I've automated follow-up in a way that still feels personal. I've used it to re-engage cold leads and close high-ticket sales without feeling salesy. And it's helped me scale without hiring five extra staff members.
So if it vanished? Sure, I could find another tool. But it would take twice the time and energy to rebuild the workflow that's now running like clockwork. That's why it's the one I'd miss most — because it's not just software. It's part of how I deliver results, stay sane, and keep things moving with clarity and confidence.
Lisa Benson, Marketing Strategist, DeBella DeBall Designs
If Notion disappeared tomorrow, I would lose my mind. It's my brain in app form. Every UGC campaign, shot list, script revision, and creator schedule lives in there. I use it to plan batch shoots, track client edits, and keep all our video briefs organized across different brands. It helps me stay clear-headed when juggling multiple deadlines and content creators.
I've tried using spreadsheets and email threads before—total chaos. Ideas get buried, revisions get missed, and it takes twice as long to get anything done. Notion keeps everything in one place, so I can focus on the creative work instead of chasing down information. It's more than a tool; it's how I keep control in a fast-moving workflow.
Natalia Lavrenenko, UGC Manager/Marketing Manager, Rathly
If Ahrefs disappeared tomorrow, it would seriously slow things down. It's the backbone of how I plan content, track performance, and understand what's working in search. The depth of data—like keyword movement, link growth, or SERP shifts—lets me make decisions based on evidence instead of guesses. So without it, ranking pages would take longer, and audits would miss important issues.
The Top Pages and Content Gap tools are especially useful because they surface opportunities that aren't obvious. These are things like pages with decent traffic potential but weak optimization. So reworking metadata or refreshing old content based on those insights has led to noticeable lifts in clicks and rankings.
Ahrefs also speeds up competitor research. Seeing who links to similar businesses or which pages are getting traction helps shape better outreach and sharper content angles. That level of clarity saves time and cuts down on wasted spend.
There are a lot of SEO tools out there, but most give shallow insights. Ahrefs goes deeper because it shows what's happening and gives context behind it. If it were gone, it would feel like flying blind. And that's a tough place to be when every click matters.
Josiah Roche, Fractional CMO, JRR Marketing
If Figma disappeared tomorrow, I would genuinely struggle to keep my workflow intact. It's the only tool that allows my team and clients to collaborate in real time without endless back-and-forth emails or version chaos. When we're designing landing pages or ad creatives, I can jump into a file, leave comments directly on elements, and watch changes happen live as designers tweak them. No more waiting for exported PNGs or dealing with "final_final_v3" files.
Clients love it because they can click a link, see exactly what we're working on, and give feedback right on the design without needing any technical knowledge. It cuts revision time in half and keeps everyone on the same page, literally. Losing that would mean going back to the dark ages of disjointed feedback and wasted hours.
Dorian Menard, SEO Strategy Director and Founder, Search Scope
One marketing tool I'd absolutely miss if it disappeared tomorrow is Google Analytics. It's crucial for understanding user behavior on our website, tracking conversions, and measuring the effectiveness of various campaigns. Without it, I'd lose the ability to get a comprehensive view of how visitors interact with our content, what drives them to convert, and where we might be losing potential customers.
The insights it provides on traffic sources, bounce rates, and user flow are invaluable for optimizing our digital marketing efforts. It's not just about tracking numbers but using the data to make informed decisions that ultimately help improve user experience and drive revenue. Losing it would make it much harder to fine-tune our campaigns and accurately measure ROI. It's the backbone of how we monitor success and continuously improve.
Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER
One of the most useful and vital tools our team uses daily is a meeting notetaker with an AI summary generator.
Marketing is hectic, and there are so many ideas that get tossed around on a strategy call that it can be hard to nail down what research is requested, which elements are required, what the final decisions were, or who agreed to take on a deliverable. With the help of an AI-driven notetaker, everyone is clear about the plan, the action items, and next steps.
In addition, the tool saves countless hours in keeping clients and external team members up to date about the work being done by the marketing team. We don't waste time rehashing the meeting in email or answering questions about when something will be addressed.
This is the work we want AI to do; it makes us more productive and keeps projects running on time, on budget, and meeting (or exceeding) expectations every time!
MaryAnn Pfeiffer, Marketing Consultant | Mailchimp Pro Partner, 108 Degrees Digital Marketing
It's definitely n8n. My site, Caracal.News, is a fully automated platform focused on AI news and reviews, and n8n is at the heart of everything. Without it, the entire operation would fall apart. I use n8n to:
Caracal.News simply wouldn't exist without n8n. It's not just a tool for me—it's the backbone of my entire business and content workflow.
Enes Karaboga, Digital Marketer, Caracal News
If AnswerThePublic were to disappear tomorrow, I would be seriously scrambling before lunch. It uncovers question-based keywords and content ideas directly from user searches, which forms the core of how I plan content around informational intent. Without it, targeting People Also Ask snippets or voice search queries would be nearly impossible, which means we'd lose out on a major slice of visibility that sits above traditional rankings.
I use it constantly in our company, especially when we're preparing new content around trending cannabinoids like THC-P or Delta 9. When I entered "Delta 9 gummies" into the tool last quarter, one of the clusters surfaced a string of questions around "how long Delta 9 takes to kick in" and "can Delta 9 fail a drug test." These weren't showing up in our keyword planner, but they were clearly active concerns. I turned those into a how-to guide with embedded schema and got it ranking inside a People Also Ask pack within ten days. That single post attracted more than double the traffic of the product page and drove a spike in quiz starts for new users who needed dosing clarity.
No other tool gives me that type of access to early-stage intent, phrased exactly how users think. If I lost it, I'd be guessing at the gaps in our funnel instead of filling them with content that meets search behavior where it actually starts.
Jayant Surana, Marketing Manager, Everyday Delta
I would be incredibly frustrated if SparkToro disappeared tomorrow. It is the only tool I trust when I need to know where specific audiences are paying attention. Unlike other tools, it doesn't rely on generic interests or outdated third-party lists. Instead, it pulls data directly from what people are engaging with online, including what they read, who they follow, which podcasts they care about, and what terms they use when discussing a topic.
Let's consider a scenario where I'm setting up a campaign for equipment financing aimed at independent construction firms. SparkToro would show me which platforms their buyers use, what influencers or media they already pay attention to, and what language they use when discussing financing. This level of detail helps narrow the message and target the channels that actually drive results. Without it, most of the strategy would be based on assumptions or broad industry reports that miss the crucial nuances that matter.
Gerti Mema, Marketing Manager, Equipment Finance Canada
The single most indispensable tool in our stack is Docparser. It reads PDFs, scans screenshots, extracts every numeric value, and feeds it into our matching algorithm. Without it, we would be manually decoding 60+ bill formats across six states. That's not a job — that's a death sentence for efficiency.
Docparser identifies things like fixed charge anomalies, usage tiers, demand spikes, and time-of-use errors in under five seconds. It spits out a clean JSON payload that lets us show users a better deal while they're still angry about their last bill. Our entire quote engine depends on that pipeline. Without it, we'd need 12 full-time analysts to do what this thing handles in one hour.
Benjamin Tom, Digital Marketing Expert and Utility Specialist, Electricity Monster
Canva is so vital to our workflow that I would honestly cry if it vanished overnight. We've reduced our graphic design turnaround time by approximately 42% since integrating Canva, which has allowed us to react quickly to market demands. My team uses it every day to create everything from client presentations to our well-known infographics, such as "Equipment Appraisal 101."
Without largely depending on expert designers, we are able to maintain brand consistency thanks to the user-friendly interface, collaboration capabilities, and readily available templates. If we lost access, we would have to revert to slower techniques, which would slow down client interactions and cost us valuable hours. Canva is more than just a useful tool; it's a fundamental part of our marketing strategy.
Tracie Crites, Chief Marketing Officer, HEAVY Equipment Appraisal
If there's one marketing tool we'd seriously struggle without, it's Google Tag Manager. It's not flashy, but it keeps our workflow clean. In a custom software company like ours, speed and autonomy matter when we're running campaigns, optimizing user flows, or testing landing pages.
Before GTM, even small tracking tweaks meant involving developers, creating tickets, and waiting on releases. Now, our marketing team can set up events, add pixels, and run A/B tests without needing to touch the codebase.
One thing we do that's less common—we use it to build retargeting audiences based on scroll depth and button hovers. That helps us focus on users who actually engage, not just click around.
If it disappeared, we'd feel blind and handcuffed. It's more than a tool; it's what keeps our experiments connected to real data.
Vikrant Bhalodia, Head of Marketing & People Ops, WeblineIndia
If I had to pick one marketing tool I'd really miss, it would be ChatGPT—even more than HubSpot. It has become a core part of my daily work. I use it for content creation, troubleshooting, explaining complex topics, and even proofreading emails or landing pages. It saves time, improves quality, and helps me move faster on almost everything. Right now, it's probably the most valuable marketing tool out there when it comes to making everyday work more efficient and manageable.
Heinz Klemann, Senior Marketing Consultant, BeastBI GmbH
If there's one marketing tool I'd truly miss, it's Google Search Console. It plays a critical role in keeping a website healthy and optimized for online marketing. From identifying on-site issues that could hurt performance to tracking how your pages are showing up in search results, it gives you real, actionable insights.
What I value most is the data it provides on search queries, page performance, average positions, and click-through rates. That kind of information helps shape smart content strategies and keeps efforts aligned with what the audience is actually searching for. It's not just a tool—it is the compass for any results-driven SEO campaign.
Rahul Anand, Digital Marketing Manager, GMR Web Team
If Typeform disappeared tomorrow, I seriously wouldn't know how we'd keep our job intake flowing without causing a mess. It's built into how we collect the right details from customers before anything gets booked. Every question is tailored to the type of job, so by the time we get the submission, we already know what tools are needed, what the access is like, and how to price it without extra back-and-forth. That saves us time on admin and cuts down on mistakes on site.
Without it, we'd be back to chasing basic info through phone calls and emails, which always leads to delays or missed details. Typeform removes confusion, keeps jobs moving, and stops us from wasting time on rework. I'd have to rebuild everything manually, and we'd lose the structure we rely on every day.
Jason Rowe, Marketing Specialist, Director and Founder, Hello Electrical
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