I prefer using a single-column layout for newsletters because it's more mobile-friendly and ensures a cleaner, more straightforward reading experience. With the majority of users now reading emails on their phones, a single-column design is easier to navigate on smaller screens. It also helps keep the content focused, guiding the reader through the information without distraction.
Factors influencing my choice include the type of content being shared and the audience's behavior. For instance, if the newsletter contains simple updates or promotions, a single-column format works best. It's easier to scan and makes the call-to-action (CTA) more prominent. Multi-column layouts, while useful for content-heavy newsletters or those showcasing various products, can overwhelm the reader and reduce engagement, particularly on mobile devices.
In my experience, single-column designs lead to higher click-through rates and better readability, which keeps the audience engaged without feeling overloaded.
Andrew Lee Jenkins, Owner, Andrew Lee Jenkins
As a CEO, when designing newsletters, I weigh our content's bulk and complexity. For succinct, spot-on messages, a single-column layout offers uncluttered clarity, keeping our readers' attention undivided. Conversely, for extensive, multi-themed content, a multi-column layout effectively organizes the information, making it digestible. Ultimately, the layout we select serves a purpose: to maximize audience engagement through clear, manageable communication. It's about offering our readers a seamless, intuitive exploration of our updates without information overload.
Abid Salahi, Co-founder & CEO, FinlyWealth
We always use a single-column layout. So many people read newsletters on mobile, so it is just a much cleaner experience. We did try multi-column in the past, but found it a bit confusing even on desktop, and the conversion rates were no better than on a single-column layout.
Ben Miller, COO, Undetectable AI
I've struggled with the decision to use single-column or multi-column layouts in the past, but have evolved a preference based on the messaging purpose of the message.
I keep with the single-column design for occasional notifications and general news pieces for general audiences. It's super efficient, and it's low-hanging fruit, making sure the reader's mind is on what's going on. This format is especially useful for mobile readers, since it translates nicely from one device to the other without any horizontal scrolling or formatting.
For more niche newsletters, I prefer multi-column. This method allows us to categorize information, like technical information next to relevant pictures or diagrams, and news next to useful items or links. The multi-column layout is appropriate for the more sophisticated or technical reader, who expects something more interactive based on their needs and reading preferences.
Anders Bill, Cofounder/CPO, Superfiliate
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